Inspire Real Estate 2020: a pioneering approach
Since May 2016 BNP Paribas Real Estate has been deploying its new corporate and social responsibility vision “Inspire Real Estate 2020”. It was developed following an online consultation of 6,600 stakeholders in Europe, including internal partners, business partners, clients, market regulators and opinion leaders, who helped BNP Paribas Real Estate define new commitments to our economic, environmental, social and civic responsibilities.
Our four pillars, which are the cornerstones of our CSR strategy, are:
- Economic responsibility
Building innovative products and service offerings with our clients and partners, in an ethical and responsible manner.
- Environmental responsibility
Reducing the environmental impacts of our businesses and making environmental quality a material performance driver.
- Social responsibility
Encouraging the development and commitment of our staff to social matters and projects.
- Civic responsibility
Being actively involved as a real estate player, and supporting local initiatives.
At BNP Paribas REIM we put this vision at the centre of our strategy by engaging daily commitment with an approach that guides the management of our real estate investments.
“We are convinced that a responsible and sustainable real estate investment is a profitable investment. We invest in buildings that respect the environment, are energy efficient, are accessible to disabled people and foster the wellbeing of their occupants.” Barbara A. Knoflach, Deputy Chief Executive of BNP Paribas Real Estate, in charge of Investment Management.
“Sustainable development is a completely integrated part of our activities and business lines. We consider that our CSR commitment is a real innovation and performance lever for the company and our clients - a way to stand out, and to attract and keep talents”, Catherine Papillon, Head of CSR / Sustainable Development BNP Paribas Real Estate.
Responsibility in practice, not just in theory
Among the funds managed by BNP Paribas REIM, the Next Estate Income Fund (NEIF) specifically follows this approach and meets the most demanding environmental standards.
This pan-European real estate investment fund aims to build a portfolio of modern offices of great environmental quality that are leased to first class tenants. The majority of NEIF’s investments are new or renovated buildings with High Environmental Quality or Low Consumption Building certifications and ideal locations.
Genuinely taking these environmental aspects into account lessens the fund’s volatility, reduces the obsolescence risk of the property portfolio and is a real driver of economic performance, to meet as closely as possible our clients’ expectations.